Our Story

Noname was founded with a simple belief: every athlete deserves kit that performs as hard as they do. Whether you are competing at the top level or just starting out, you should look and feel great on the field.

Where We Started

Noname Collection was founded in Tampere, Finland — the heartland of Finnish sport. The city’s deep football, floorball, and ice hockey culture gave us our roots. We started with custom club kits, helping local teams look professional without the price tag of established brands.

Word spread quickly. Clubs appreciated the quality, the flexibility, and the personal service. Within a few years, we were working with clubs across Finland, then Scandinavia, and eventually across Europe.

What We Believe

Sport is for everyone. We design for all body types, all ages, and all levels — from grassroots youth teams to national leagues. Our Club Shop platform lets any team, big or small, create their own custom sportswear with no minimum order.

• Built by athletes who understand what works on the field.
• Custom-made kit with no minimum order through our Club Shop.
• Fabrics chosen for performance and a long lifetime.
• Personal service from a team that plays the sports you play.

The Team

Our team is made up of former athletes, designers, and sport industry veterans. We play the sports our customers play — which means we understand what works on the field, not just in a showroom.

Our Tampere brand store is run by enthusiasts who can help you find exactly what you need, whether you are outfitting a whole team or looking for your personal best kit.